The daily business briefing: July 6, 2023

Meta launches Twitter rival, UPS strike looms, and more

A photo of a UPS driver inside their truck
A UPS strike could be a huge opportunity for rival FedEx
(Image credit: Robert Alexander / Getty Images)

1. Meta launches Threads, its alternative to Twitter, a day early

Meta's new app Threads, which allows users to post their own messages and like or reply to others, was released on Wednesday evening, a day ahead of schedule. Social media users have dubbed Threads a "Twitter killer," as it could cause Twitter users, upset with changes being made by CEO Elon Musk, to leave. In an Instagram post, Meta founder and CEO Mark Zuckerberg said the vision behind Threads "is to take the best parts of Instagram and create a new experience for text, ideas and discussing what's on your mind. I think this world needs this kind of friendly community, and I'm grateful to all of you who are part of Threads from day one." In its first seven hours, Threads saw 10 million sign ups.

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