The rise of bakery tourism

From honey buns to yuzu orange jaffa cakes, 'show-stopping' sweet treats are worth travelling for

Freshly baked pains aux raisins and fruit Danishes
'Bakery pilgrims' will travel great distances 'in pursuit of a fine loaf or bun'
(Image credit: Alamy / Sandra Lass)

Foodies used to fight over tables at the hot new restaurant in town, said Hannah Evans in The Times. "Now, it's £6 buns on the counter of their local artisanal bakery."

Britain is in the middle of a "bakery boom", as "cash-strapped diners" trade pricey meals out for "a coffee and a croissant". This year, for the first time, The Good Food Guide has compiled a list of the UK's top bakeries, sending out undercover inspectors to sample the country's very best artisan breads and pastries. You won't find standard pains au chocolat at these popular spots; local patissiers are crafting "show-stopping buns" from top-quality, and often sustainably sourced, ingredients.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up

Irenie Forshaw is a features writer at The Week, covering arts, culture and travel. She began her career in journalism at Leeds University, where she wrote for the student newspaper, The Gryphon, before working at The Guardian and The New Statesman Group. Irenie then became a senior writer at Elite Traveler, where she oversaw The Experts column.