The rebirth of Monaco

The billionaires' playground is pulling out all the stops to entice Gen Z

Monaco harbour.
Monaco: a destination for the young?
(Image credit: Alamy / incamerastock)

Monaco has been a luxury playground for almost 150 years. The idea to open a casino, luring in the rich and great from across Europe, was born of a need to save the state from financial ruin.

It worked immediately – and has done ever since. Many of Monaco's current clientele have been visiting the Principality faithfully for decades, funding its status as a superbly wealthy pleasure enclave with their high-rolling losses and taste for fine dining and high fashion.

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