"If he loses, I'm fucked." Those were the words of Elon Musk during a recent interview. The "he" in question, of course, is former president Donald Trump, whose re-election bid is being enthusiastically endorsed by the tech titan.
Although Musk has long mixed his personal brand (and professional brands) with his conservative ideology, such comments and his appearance at a recent Trump rally in Pennsylvania mark a new phase of his political activism. Yet while Musk's enormous wealth and cultural footprint, particularly online, is undeniable, his ability to move the electoral needle remains untested.
'Just be a pest' As the world's richest man aligns himself with the MAGA movement, Trump has promised that as president, he would task Musk with leading an "efficiency commission" to audit the whole of the US federal government – a government with which Musk has numerous lucrative contracts.
Musk's ownership of X presents a lever for his partisan activism, and his power comes in the form of money. He has set up a pro-Trump political action committee, America PAC, encouraging people to vote in the November election, and is offering payments of $47 to those in swing states who sign a petition supporting freedom of speech and the right to bear arms. "Honestly, you want to just be a pest," Musk told the MAGA rally in Butler, after Trump returned to the Pennsylvania city where he survived an assassination attempt in June. "Just be a pest to everyone you know, people on the street, everywhere."
'Cringe-y spectacle' Musk can "command attention", said MSNBC's Allan Smith, but it is often a "result of actions voters find cringeworthy — and the former president and his campaign may find unhelpful".
The X tycoon's much-memed appearance at the Butler rally may have been viewed as an "authentic display of the optimistic fervour" to existing Trump supporters, said The New York Times, but "detractors were harsher, interpreting Mr. Musk's bunny hops as a cringe-y spectacle from a tech savant with a history of awkward public appearances".
"Republicans love his money, no doubt," said Mother Jones. But Musk's plans to make more campaign visits to Pennsylvania on Trump's behalf represent "peak donor-brain", with the assumption that "swing-state voters want to hear anything more from a union-buster with the emotional maturity of a seventh-grade gamer". |