It's time to face the music. Conservative ideals have made their way back into mainstream pop culture. For the first time in more than 10 years, songs based on faith have been dominating the charts. This aligns with society's shift towards "more traditional values".
Pop culture and music have long been a bellwether of the political climate. Last year was "defined by the ascendance of boundary-pushing female pop stars like Sabrina Carpenter, Chappell Roan and Charli XCX, whose 'brat summer' trend was embraced by Kamala Harris's presidential campaign", said news site Semafor. However, "rising in a parallel fashion to pop women", country music resonated with "young white people, some who might not even describe themselves as conservative, but may have been searching for a watered-down, digestible form of populism", said Rolling Stone.
Much of this was attributed to President Donald Trump's campaign, which was "based in part on nostalgia for a formerly 'great' time period in US history when white identity was unthreatened and women held traditional roles", according to Rolling Stone. This summer has been a "stark cultural contrast from the last", said Semafor. It has been dominated by "tradpop", a term "used to describe a hybrid of traditional pop infused with spiritual and country music elements", said Artistrack.
Tradpop has found a keen audience in young men – and the broader move to it "reflects the cultural and political narrative shift towards traditional and conservative ideals" ever since Trump "returned to power", said Semafor. |