A Wall Street trend has returned: meme stocks. They first came onto the scene in 2021 with GameStop, which created such a fervor that Sony Pictures made a film about the company's rise. Here is why these stocks saw a resurgence earlier this May.Â
What are meme stocks? Meme stocks are "shares of a company that have gained viral popularity due to heightened social sentiment," said Investopedia. This is typically the result of activity on social media platforms, and accomplished through communities like Reddit and X.
Companies that become meme stocks "have usually performed poorly in recent years, and attracted attention from short-sellers — investors who effectively bet on the price of a share going down further," said Forbes. Part of their appeal is that these stocks are perceived as underdogs, but there is "little connection between a company's meme stock status and its actual performance."Â
What are some notable meme stocks? GameStop is the company most associated with meme stocks. In January 2021, it underwent a short squeeze, or a "flood of retail trading that drove its shares to extreme highs, which in turn squeezed short sellers who had bet against it," said Seeking Alpha. This drove the price of GameStop way up on Wall Street. At one point, it was worth more than American Airlines. But in a few months, the company had leveled out. Other notable meme stocks have included AMC, Carvana, Kodak, and Beyond Meat.Â
Why are they back in the news? The current resurgence can be traced back to financial investor Keith Gill, aka Roaring Kitty. Gill recently "made a triumphant return to the internet with a single post that sent GameStop and other meme stocks soaring," said Quartz. He "drove the first short-squeeze of the video game retailer's stock" in 2021, and after emerging on May 12, shares of GameStop "soared once again."
This time around, though, companies "have more shares trading in the market than they did in 2021," said Nick Battista to The Associated Press — so there was less of a frenzy around the stocks. Just days after Gill's post, shares of GameStop and AMC plummeted. |