Coming soon: Cheerios with quinoa
(Image credit: Twitter/NPR News)

The quinoa craze is expanding its reach: General Mills will introduce a new, quinoa-and-spelt-packed cereal, "Cheerios + Ancient Grains" in January, NPR reports.

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Sales of breakfast cereals have declined in recent years, so the company hopes the "allegedly ancient ingredients" will help reinvent the brand, according to NPR. There are now 15 varieties of Cheerios, so Cheerios + Ancient Grains will be in good company.

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Meghan DeMaria

Meghan DeMaria is a staff writer at TheWeek.com. She has previously worked for USA Today and Marie Claire.