The New England Patriots commit huge social media fail with this racist tweet


In an attempt to rack up more Twitter followers, the New England Patriots yesterday promised to make a custom jersey for their millionth Twitter follower. Everything worked as planned...except that the follower had an insanely racist handle (screengrab via Mashable):
The Patriots deleted the tweet and apologized, saying their "filtering system" had failed, whatever that means.
Still: Delete your Twitter account.
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Ryu Spaeth is deputy editor at TheWeek.com. Follow him on Twitter.
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