The New England Patriots commit huge social media fail with this racist tweet

The New England Patriots commit huge social media fail with this racist tweet

In an attempt to rack up more Twitter followers, the New England Patriots yesterday promised to make a custom jersey for their millionth Twitter follower. Everything worked as planned...except that the follower had an insanely racist handle (screengrab via Mashable):

The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Sign up
Latest Videos FromThe Week
Explore More

Ryu Spaeth is deputy editor at TheWeek.com. Follow him on Twitter.