Popular '90s chain Delia's is on life support
In the late 1990s, if you were a teen girl with a mailing address, every few weeks your postman dropped off a Delia's catalog (stylized dELiA*s because remember, this was the '90s). You freaked out, since nothing was more fun than flipping through to see the latest styles that you just had to have. Now, the company is as out of fashion as the butterfly clips and flared jeans it once sold.
Delia's stock was selling at a measly 11 cents a share (or, 5 cents in 1998 dollars) on Friday, and as BuzzFeed reports, the company will likely soon be delisted from the Nasdaq Global Market since it cannot meet standards. Sales over the last four quarters have been down at least 20 percent from previous year, and that's after already having fallen for four consecutive years. For a brand that was once so on trend, it seems they just can't keep up with the demands of today, despite the fact that new CEO Tracy Gardner was one of the executives who turned J. Crew into a powerhouse and was hoping to do the same for the struggling chain.
Many forests were sacrificed due to our insatiable need for more dELiA*s catalogs, so when the time finally comes to say goodbye, go plant a tree in remembrance, and be thankful for all those long denim skirts and platform jelly shoes dELiA*s once provided.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Catherine Garcia is night editor for TheWeek.com. Her writing and reporting has appeared in Entertainment Weekly and EW.com, The New York Times, The Book of Jezebel, and other publications. A Southern California native, Catherine is a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
-
Georgia's new foreign influence bill
Under the Radar Critics claim the 'Russian law' could stifle dissent and wreck the country's chances of joining the EU
By Elliott Goat, The Week UK Published
-
'Making a police state out of the liberal university'
Instant Opinion Opinion, comment and editorials of the day
By Harold Maass, The Week US Published
-
8 looming climate tipping points that imperil our planet
The Explainer New reports detail the thresholds we may be close to crossing
By Devika Rao, The Week US Published
-
Puffed rice and yoga: inside the collapsed tunnel where Indian workers await rescue
Speed Read Workers trapped in collapsed tunnel are suffering from dysentery and anxiety over their rescue
By Sorcha Bradley, The Week UK Published
-
More than 2,000 dead following massive earthquake in Morocco
Speed Read
By Justin Klawans Published
-
Mexico's next president will almost certainly be its 1st female president
Speed Read
By Peter Weber Published
-
North Korea's Kim to visit Putin in eastern Russia to discuss arms sales for Ukraine war, U.S. says
Speed Read
By Peter Weber Published
-
Gabon's military leader sworn in following coup in latest African uprising
Speed Read
By Justin Klawans Published
-
Nobody seems surprised Wagner's Prigozhin died under suspicious circumstances
Speed Read
By Peter Weber Published
-
Western mountain climbers allegedly left Pakistani porter to die on K2
Speed Read
By Justin Klawans Published
-
'Circular saw blades' divide controversial Rio Grande buoys installed by Texas governor
Speed Read
By Peter Weber Published