Popular '90s chain Delia's is on life support


In the late 1990s, if you were a teen girl with a mailing address, every few weeks your postman dropped off a Delia's catalog (stylized dELiA*s because remember, this was the '90s). You freaked out, since nothing was more fun than flipping through to see the latest styles that you just had to have. Now, the company is as out of fashion as the butterfly clips and flared jeans it once sold.
Delia's stock was selling at a measly 11 cents a share (or, 5 cents in 1998 dollars) on Friday, and as BuzzFeed reports, the company will likely soon be delisted from the Nasdaq Global Market since it cannot meet standards. Sales over the last four quarters have been down at least 20 percent from previous year, and that's after already having fallen for four consecutive years. For a brand that was once so on trend, it seems they just can't keep up with the demands of today, despite the fact that new CEO Tracy Gardner was one of the executives who turned J. Crew into a powerhouse and was hoping to do the same for the struggling chain.
Many forests were sacrificed due to our insatiable need for more dELiA*s catalogs, so when the time finally comes to say goodbye, go plant a tree in remembrance, and be thankful for all those long denim skirts and platform jelly shoes dELiA*s once provided.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
-
How will the next pope change the Catholic Church?
Talking Points Conclaves can be unpredictable
By Joel Mathis, The Week US
-
Conspiracy theorists circle again following RFK file release
The Explainer Both RFK and his brother, President John F. Kennedy, have been the subjects of conspiracies
By Justin Klawans, The Week US
-
7 equestrian activities for when you feel like horsin' around
The Week Recommends These graceful animals make any experience better
By Catherine Garcia, The Week US
-
Nobody seems surprised Wagner's Prigozhin died under suspicious circumstances
Speed Read
By Peter Weber, The Week US
-
Western mountain climbers allegedly left Pakistani porter to die on K2
Speed Read
By Justin Klawans
-
'Circular saw blades' divide controversial Rio Grande buoys installed by Texas governor
Speed Read
By Peter Weber
-
Los Angeles city workers stage 1-day walkout over labor conditions
Speed Read
By Justin Klawans
-
Mega Millions jackpot climbs to an estimated $1.55 billion
Speed Read
By Catherine Garcia
-
Bangladesh dealing with worst dengue fever outbreak on record
Speed Read
By Catherine Garcia
-
Glacial outburst flooding in Juneau destroys homes
Speed Read
By Catherine Garcia, The Week US
-
Scotland seeking 'monster hunters' to search for fabled Loch Ness creature
Speed Read
By Justin Klawans