Belgian chocolate company ISIS is changing its name

Belgian chocolate company ISIS is changing its name
(Image credit: Facebook/Tonkeys)

When you hear about ISIS, chocolate probably isn't the first thing that comes to mind — and for one Belgian company, that's a huge problem.

Not only is ISIS the Islamic State in Iraq and Syria, a brutally deadly extremist group — it's also the name of a Belgian chocolatier. The ISIS chocolate brand, founded in 1923, was apparently named after Italy and Switzerland, where its founder learned to make chocolate. The company just changed its name last year from Italo Suisse to ISIS. Unfortunately, it now has to change its name again, thanks to the popularity of the terrorist group.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us
Meghan DeMaria

Meghan DeMaria is a staff writer at TheWeek.com. She has previously worked for USA Today and Marie Claire.