If you're going to drive your large truck around London emblazoned with the motto "We Fit," you have to expect some ribbing from the rescue squad dispatched to pry your truck out from the railroad bridge you obviously didn't fit under. Keep in mind, this is the official Twitter feed of London's fire department:
The cleanup took about five hours and delayed some trains. But Halfords — the "We Fit" truck operator — got in on the fun. "Clearly 'We Didn't Fit' and we would like to apologize for any delays and inconvenience caused to road and train travelers and will be working with the authorities to carry out a full investigation," a company representative told UPI.