McDonald's wants to trademark 'McBrunch'


Bloody McMary's, McMosas, and McNuggets and Waffles?
Fast-food chain McDonald's has filed a trademark application with the U.S. Patent Office to secure the rights to the term "McBrunch." The burger joint filed the application in July, though it may have no immediate aims to elbow its way into the realm of leisurely portmanteau meals.
"We routinely file intent to use trademark applications as a regular course of business," a company spokesperson told Burger Business. "We can't share details at this time as to how the trademarks may or may not be used."
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There is already an unofficial term "McBrunch" that involves combining a McMuffin and Big Mac into one meat monstrosity, according to Urban Dictionary.
In 2010, Burger King tested a brunch menu that included a non-alcoholic mimosa comprised of orange juice and Sprite. Somehow, the drink never caught on.
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Jon Terbush is an associate editor at TheWeek.com covering politics, sports, and other things he finds interesting. He has previously written for Talking Points Memo, Raw Story, and Business Insider.
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