The newest fancy restaurant trend: tickets instead of reservations
The next time you try to snag a table for two at your town's chic-est restaurant, be prepared for a new reply from the maître d': "Tickets, please."
NPR reports a growing number of fine dining establishments are eschewing traditional reservations for ticketing systems, employing all-inclusive prix-fixe meal passes to "sell out" dining rooms weeks or months in advance. The concept was originally devised by Chicago restauranteur Nick Kokonas, whose eatery Next specializes in theme menus that change three times a year; diners can buy season tickets to the entire year's worth of meals. In a few hours last December, Next sold $3 million worth of tickets.
Restaurants believe ticketing sharply reduces no-shows, which cost business and pressure establishments to raise prices for other diners. Then, of course, there's the cachet of being the "hottest ticket in town," a la rock concerts or hit Broadway shows. Kokonas anticipates ticketed eateries opening in several major cities, both in the U.S. and around the world, in the next couple of months. The ticket scalpers are sure to follow in short order.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Listen to the full NPR story on restaurant tickets below. --Mike Barry
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Mike Barry is the senior editor of audience development and outreach at TheWeek.com. He was previously a contributing editor at The Huffington Post. Prior to that, he was best known for interrupting a college chemistry class.
-
Cautious optimism surrounds plans for the world's first nuclear fusion power plant
Talking Point Some in the industry feel that the plant will face many challenges
By Justin Klawans, The Week US Published
-
2024: the year of Black country artists
In the Spotlight Beyoncé debuted 'Cowboy Carter' at the top of the country charts, shining a spotlight on artists like Shaboozey
By Theara Coleman, The Week US Published
-
Explore new worlds this winter at these 6 enlightening museum exhibitions
The Week Recommends Discover the estrados of Spain and the connection between art and chess in various African countries
By Catherine Garcia, The Week US Published
-
Nobody seems surprised Wagner's Prigozhin died under suspicious circumstances
Speed Read
By Peter Weber Published
-
Western mountain climbers allegedly left Pakistani porter to die on K2
Speed Read
By Justin Klawans Published
-
'Circular saw blades' divide controversial Rio Grande buoys installed by Texas governor
Speed Read
By Peter Weber Published
-
Los Angeles city workers stage 1-day walkout over labor conditions
Speed Read
By Justin Klawans Published
-
Mega Millions jackpot climbs to an estimated $1.55 billion
Speed Read
By Catherine Garcia Published
-
Bangladesh dealing with worst dengue fever outbreak on record
Speed Read
By Catherine Garcia Published
-
Glacial outburst flooding in Juneau destroys homes
Speed Read
By Catherine Garcia Published
-
Scotland seeking 'monster hunters' to search for fabled Loch Ness creature
Speed Read
By Justin Klawans Published