The newest fancy restaurant trend: tickets instead of reservations

The newest fancy restaurant trend: tickets instead of reservations
(Image credit: iStock)

The next time you try to snag a table for two at your town's chic-est restaurant, be prepared for a new reply from the maître d': "Tickets, please."

NPR reports a growing number of fine dining establishments are eschewing traditional reservations for ticketing systems, employing all-inclusive prix-fixe meal passes to "sell out" dining rooms weeks or months in advance. The concept was originally devised by Chicago restauranteur Nick Kokonas, whose eatery Next specializes in theme menus that change three times a year; diners can buy season tickets to the entire year's worth of meals. In a few hours last December, Next sold $3 million worth of tickets.

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Mike Barry is the senior editor of audience development and outreach at TheWeek.com. He was previously a contributing editor at The Huffington Post. Prior to that, he was best known for interrupting a college chemistry class.