Rubik's Cube turns the big 4-0
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This year, the Rubik's Cube — that 3D puzzle that frustrates nearly everyone who picks one up — is celebrating its 40th birthday.
Hungarian Prof. Erno Rubik created the brainteaser in 1974 as a way to engage his students and give them an interesting task. Manufacturers didn't immediately jump on his design, but once it hit shelves it was a colossal success: 300 million have sold over the past 40 years. "It was a dream," Rubik told NBC News. "And in three years we sold out more than 100 million. ... I have called it magic, because for me it was really magic. That's my cube."
Check out a retro NBC News clip below on the Rubik's Cube (dubbed "a maddening addiction"), featuring an interview with Rubik and what it was like manufacturing the toy in then-Communist Hungary. --Catherine Garcia
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Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
