Ronald McDonald has replaced his passé overalls with a chic vest and pants combo, showing that just because you're a clown, you don't have to look like one.
The Associated Press reports that it's all part of a new campaign by McDonald's to boost weak sales. Ronald left the spotlight a few years ago, keeping a low profile due to criticism from activists who argued he was peddling unhealthy food to children. Now he's back with a new look and an appreciation of social media: Ronald is going to become active on Twitter, using the hashtag #ronaldmcdonald to share photos and videos (according to the AP, Ronald will not have his own handle, at least not yet).
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