Adweek magazine is applauding this PSA against texting and driving for not softening the truth. The ad, produced by The Tombras Group for the National Highway Traffic Safety Administration, was released last week, in time for National Distracted Driving Awareness Month.
While the U.S. has produced other "don't text and drive" PSAs — such as AT&T's "Don't text and drive" documentary — most of these ads omit or fade out the jarring scenes. The Tombras Group's 30-second ad, which Adweek calls "straightforward" and "brutal," proves just how emotionally powerful a frank PSA can be.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Money dysmorphia: why people think they're poorer than they areIn The Spotlight Wealthy people and the young are more likely to have distorted perceptions
-
Full-body scans: are Neko Health and the like more panic than panacea?The Explainer Hailed as the 'future of medicine' by some, but not all experts are convinced
-
The Last of Us, series two: 'post-apocalyptic television at its peak'The Week Recommends Second instalment of hit show is just as 'gutsy' and 'thoughtful' as the first
-
Nobody seems surprised Wagner's Prigozhin died under suspicious circumstancesSpeed Read
-
Western mountain climbers allegedly left Pakistani porter to die on K2Speed Read
-
'Circular saw blades' divide controversial Rio Grande buoys installed by Texas governorSpeed Read
-
Los Angeles city workers stage 1-day walkout over labor conditionsSpeed Read
-
Mega Millions jackpot climbs to an estimated $1.55 billionSpeed Read
-
Bangladesh dealing with worst dengue fever outbreak on recordSpeed Read
-
Glacial outburst flooding in Juneau destroys homesSpeed Read
-
Scotland seeking 'monster hunters' to search for fabled Loch Ness creatureSpeed Read
