After the backlash against General Mills's Cheerios ad that starred an interracial family, Honey Maid knew what it was getting into with its latest ad campaign. The brand's "This is Wholesome" commercials feature nontraditional families, including same-sex and interracial couples. Unsurprisingly, the ads have received mixed reviews.
Rather than pulling the commercials, though, Honey Maid responded by creating another video. The brand hired two artists to create a positive message using printouts of the hate mail and negative online comments about the ads. The result is heartwarming. --Meghan DeMaria
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Jussie Smollet conviction overturned on appealSpeed Read The Illinois Supreme Court overturned the actor's conviction on charges of staging a racist and homophobic attack against himself in 2019
-
Quincy Jones, music icon, is dead at 91Speed Read The legendary producer is perhaps best known as the architect behind Michael Jackson's 'Thriller'
-
OJ Simpson, star athlete tried for murder, dead at 76Speed Read The former football hero and murder suspect lost his battle with cancer
-
Momofuku's 'Chili Crunch' trademark uproarSpeed Read The company's attempt to own the sole rights has prompted backlash
-
Kevin Hart awarded Mark Twain PrizeSpeed Read He is the 25th recipient of the prestigious comedy prize
-
Is Downton Abbey set to return for a final film?Speed Read Imelda Staunton reveals that a third movie may be in the pipeline
-
'Oppenheimer' sweeps Oscars with 7 winsspeed read The film won best picture, best director (Christopher Nolan) and best actor (Cillian Murphy)
-
'Rust' armorer convicted of manslaughterspeed read The film's cinematographer Halyna Hutchins was shot and killed by actor Alec Baldwin during rehearsal
