Hello Kitty's newest friend is... an egg?

Twitter.com/gudetama_sanrio

Hello Kitty's newest friend is... an egg?
(Image credit: Twitter.com/gudetama_sanrio)

It's a good thing Hello Kitty doesn't have a mouth, or Gudetama might not be long for this world.

The newest Sanrio character, Gudetama isn't an adorable frog (see: Keroppi) or even a penguin with an attitude (Bad Badtz-Maru); rather, he's an egg. The Los Angeles Times reports that last year, fans voted in a contest for new characters based on Japanese food items. Gudetama came in second place, losing the top spot to a salmon head named Kirimi-chan, whose visage now graces tote bags, glassware, and other items at Sanrio stores.

In case you think this is an April Fools' joke with a very delayed punch line, well, here's another reason to think so: To go along with Gudetama's debut, Sanrio dropped a very unusual video featuring interpretive dancing by a cartoon person in what appears to be an egg costume. Maybe they can follow it up with a clip of Chococat explaining what is going on. --Catherine Garcia

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Catherine Garcia

Catherine Garcia is night editor for TheWeek.com. Her writing and reporting has appeared in Entertainment Weekly and EW.com, The New York Times, The Book of Jezebel, and other publications. A Southern California native, Catherine is a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.