Hello Kitty's newest friend is... an egg?

It's a good thing Hello Kitty doesn't have a mouth, or Gudetama might not be long for this world.

The newest Sanrio character, Gudetama isn't an adorable frog (see: Keroppi) or even a penguin with an attitude (Bad Badtz-Maru); rather, he's an egg. The Los Angeles Times reports that last year, fans voted in a contest for new characters based on Japanese food items. Gudetama came in second place, losing the top spot to a salmon head named Kirimi-chan, whose visage now graces tote bags, glassware, and other items at Sanrio stores.

In case you think this is an April Fools' joke with a very delayed punch line, well, here's another reason to think so: To go along with Gudetama's debut, Sanrio dropped a very unusual video featuring interpretive dancing by a cartoon person in what appears to be an egg costume. Maybe they can follow it up with a clip of Chococat explaining what is going on. --Catherine Garcia

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