Irish gambling firm Paddy Power has the dubious honor of having the most-complained about advertisement — ever. It turns out a campaign featuring a picture of Oscar Pistorius next to an Academy Award statue with the blurb, "It's Oscar Time. Money back if he walks," wasn't the firm's smartest idea.
According to the UK's Advertising Standards Authority, the campaign garnered 5,200 complaints before Paddy Power was forced to pull the ad. While the ASA usually lets a campaign run for its allotted time while it conducts an investigation, the public's backlash forced them to take the "unusual step" of telling the company to end the campaign immediately. The ASA is examining if the ad is "offensive for trivializing issues surrounding a murder trial, the death of a woman, and disability."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
The Spanish cop, 20 million euros and 13 tonnes of cocaineIn the Spotlight Óscar Sánchez Gil, Chief Inspector of Spain's Economic and Tax Crimes Unit, has been arrested for drug trafficking
-
5 hilarious cartoons about the rise and fall of Matt GaetzCartoons Artists take on age brackets, backbiting, and more
-
The future of XTalking Point Trump's ascendancy is reviving the platform's coffers, whether or not a merger is on the cards
-
Jussie Smollet conviction overturned on appealSpeed Read The Illinois Supreme Court overturned the actor's conviction on charges of staging a racist and homophobic attack against himself in 2019
-
Quincy Jones, music icon, is dead at 91Speed Read The legendary producer is perhaps best known as the architect behind Michael Jackson's 'Thriller'
-
OJ Simpson, star athlete tried for murder, dead at 76Speed Read The former football hero and murder suspect lost his battle with cancer
-
Momofuku's 'Chili Crunch' trademark uproarSpeed Read The company's attempt to own the sole rights has prompted backlash
-
Kevin Hart awarded Mark Twain PrizeSpeed Read He is the 25th recipient of the prestigious comedy prize
-
Is Downton Abbey set to return for a final film?Speed Read Imelda Staunton reveals that a third movie may be in the pipeline
-
'Oppenheimer' sweeps Oscars with 7 winsspeed read The film won best picture, best director (Christopher Nolan) and best actor (Cillian Murphy)
-
'Rust' armorer convicted of manslaughterspeed read The film's cinematographer Halyna Hutchins was shot and killed by actor Alec Baldwin during rehearsal
