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National milk industry scraps iconic "Got milk?" tagline

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Milk is getting a makeover as the national industry tries to get consumers back on the dairy track. The iconic "Got Milk?" tagline is being scrapped for "Milk Life."

Industry leaders are hoping the rebranding will give their product a boost, as the growing popularity of plant-based alternatives and a shift away from breakfast cereals both pose a threat, Advertising Age reports.

National group MilkPEP plans to shell out more than $50 million on the campaign, and you can take a look at one of the first commercial spots, below. --Sarah Eberspacher