National milk industry scraps iconic "Got milk?" tagline

Milk is getting a makeover as the national industry tries to get consumers back on the dairy track. The iconic "Got Milk?" tagline is being scrapped for "Milk Life."

Industry leaders are hoping the rebranding will give their product a boost, as the growing popularity of plant-based alternatives and a shift away from breakfast cereals both pose a threat, Advertising Age reports.

National group MilkPEP plans to shell out more than $50 million on the campaign, and you can take a look at one of the first commercial spots, below. --Sarah Eberspacher

The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE

Sign up for The Week's Free Newsletters

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Sign up