Only in America: Tweet before you talk

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last updated 8 January 2015

Members of the media elite are securing domain names, Gmail addresses, and Twitter handles for their newborn children, and even tweeting in their kids' names. "It's important to have your dot-com for your entire life. It's part of your brand," said ABC News correspondent Darren Rovell. "I would argue that in some sense you become a brand the second you're born."

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Samantha Rollins is TheWeek.com's news editor. She has previously worked for The New York Times and TIME and is a graduate of Northwestern University's Medill School of Journalism.

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