The self-proclaimed "crazy Canadian denim nerds" at Naked & Famous Denim have a solution in need of a problem with their new line of "Scratch-n-Sniff" jeans ($150). The men's jeans are covered in micro-capsules of perfume that activate when scratched — releasing "the very manly scent of raspberry," says Rina Raphael at NBC's Today. The smell lasts at least five turns through the laundry, says co-founder Brandon Svarc. But "many of our male customers don't wash their jeans very often anyways. In fact, some 'denimheads' don’t ever wash their jeans at all."
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