Gillette unintentionally trolled Bill Belichick during his terse deflategate press conference

(Image credit: Maddie Meyer/Getty Images)

New England Patriots head coach Bill Belichick faced the media for the first time Thursday to discuss the team's alleged use of underinflated footballs during Sunday's AFC Championship game. But while Belichick was discussing the mutability of balls (he denied any knowledge of deliberate tampering), a rotating digital screen behind him flashed an ad for Gillette's aptly named "FlexBall."

[[{"type":"media","view_mode":"media_large","fid":"105809","attributes":{"alt":"","class":"media-image","height":"333","typeof":"foaf:Image","width":"600"}}]]

The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Sign up
Latest Videos FromThe Week
Explore More
Jon Terbush

Jon Terbush is an associate editor at TheWeek.com covering politics, sports, and other things he finds interesting. He has previously written for Talking Points Memo, Raw Story, and Business Insider.