Gillette unintentionally trolled Bill Belichick during his terse deflategate press conference

New England Patriots head coach Bill Belichick faced the media for the first time Thursday to discuss the team's alleged use of underinflated footballs during Sunday's AFC Championship game. But while Belichick was discussing the mutability of balls (he denied any knowledge of deliberate tampering), a rotating digital screen behind him flashed an ad for Gillette's aptly named "FlexBall."

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Well played, Gillette. Well played.

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