U.N. Women Global Goodwill Ambassador Emma Watson attended the World Economic Forum in Davos, Switzerland, on Friday to unveil a new initiative for gender equality.
The HeForShe IMPACT 10X10X10 initiative is a one-year pilot project that will work with governments, companies, and universities to advance women within their communities.
"The groundswell of response we have received in support for HeForShe tells us we are tapping into what the world wants: to be a part of change," Watson said during a press conference. "Now we have to channel that energy into purposeful action." Check out Watson's speech in the video below. --Meghan DeMaria
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