Jeep catching heat for Super Bowl ad featuring 'This Land Is Your Land' with images of the world
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Not every Super Bowl commercial goes over well, and this year's offering from Jeep received less-than-positive buzz on Twitter.
Featuring the patriotic gem "This Land Is Your Land," the ad started off with scenes from across the United States — skateboarders at the beach in California, the Empire State Building in New York, and the deserts and forest in between. Then, it went international, with images of the Christ the Redeemer statue in Rio de Janeiro, the Great Wall of China, kangaroos in Australia, and more. It ended with a reminder to take care of the planet — "The world is a gift, play responsibly" — but was met with anger from people who disagreed with the use of song and the overall message.
Jeep hasn't responded to the criticism, and its last tweet was a shout out to Marc Scibilia, the singer featured in the commercial. Watch the ad below.—Catherine Garcia
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Catherine Garcia is night editor for TheWeek.com. Her writing and reporting has appeared in Entertainment Weekly and EW.com, The New York Times, The Book of Jezebel, and other publications. A Southern California native, Catherine is a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
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