Watch Jimmy Fallon unveil the new Sports Illustrated Swimsuit Edition cover

Meet Hannah Davis — (Image credit: The Tonight Show)

With The Tonight Show in Los Angeles this week, Jimmy Fallon is pulling out all the stops — and/or, Sports Illustrated wanted a large audience to generate buzz for its annual Swimsuit issue. Either way, Fallon and Higgins ceremonially unveiled the cover, featuring aquatically clad model Hannah Davis. And Davis herself makes a brief appearance, to Fallon's (but not Higgins') apparent chagrin. You can watch below. —Peter Weber

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Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.