Speed Reads

sriracha

Heinz's Sriracha ketchup is here

Heinz has added a new flavor to its ketchup mix: the impossibly popular Sriracha. Heinz already had jalepeno and Tabasco ketchup offerings, but true Sriracha fans know that the chile-based sauce has a flavor all its own.

"The new offering adds a new kick to your favorite foods and recipes, pairing well with cheeseburgers, French fries and hot dogs, and is the perfect flavor boost for chicken and eggs," Heinz tomato ketchup brand manager Joseph Giallanella in a statement.

Sriracha ketchup is now available in 14-ounce bottles at mass retailers, including Walmart and Target, for about $3.