Here's the first teaser poster for the new 007 movie Spectre

Daniel Craig
(Image credit: Frazer Harrison/Getty Images for BAFTA)

Yesterday, the official @007 Twitter account promised a major reveal: the first teaser poster for Spectre, the next entry in the James Bond franchise. With so much buildup, what could the film's PR team possibly have in store?

Behold, the wait is over:

Yes, that's Daniel Craig in a stealthy turtleneck, looking appropriately spy-like with a gun and a cool watch. Of course, that's basically how he looked in the last three 007 movies, so this is about as underwhelming as desperate PR gambits get.

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Spectre hits theaters on November 6. Let's hope our next look at the movie is a little more enlightening.

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Scott Meslow is the entertainment editor for TheWeek.com. He has written about film and television at publications including The Atlantic, POLITICO Magazine, and Vulture.