The ice cream burrito will soon be a thing that exists
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Move over, Chipotle.
Ben & Jerry's has finally realized that almost everything from cats to tikka masala is better in burrito form, and the company is cashing in on the trend.
The company is releasing the "BRRR-ito," a treat that includes "two scoops of ice cream plus chocolate cookie crumbles and a fudge drizzle, all rolled up in a soft waffle wrap," according to the Ben & Jerry's website.
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The burrito will be available in Ben & Jerry's stores starting April 20, which seems like more than a coincidence, since a press release describes the snack as "sure to satisfy all of your munchie cravings."
And if, somehow, the idea of an ice cream burrito doesn't appeal to you, you might be more interested in Ben & Jerry's other upcoming venture: beer. Ben & Jerry's is teaming up with New Belgium Brewing to create the "Salted Caramel Brownie Brown Ale," which will be available this fall.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Meghan DeMaria is a staff writer at TheWeek.com. She has previously worked for USA Today and Marie Claire.
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