Google has released its first-ever trend report, offering its insight into which fashion trends are on the way out and which are here to stay.
The report looks at how often certain clothing styles are Googled to predict how popular they'll be that season. Not all searches are created equal, though: Google differentiates between "sustained growth" trends, such as jogger pants, which saw significant search increase in the past year, versus "seasonal growth" and "rising stars," trends, which only have "fleeting" search popularity. Examples in the latter category include kale sweatshirts, which are already on their way out.
Not only will Google's report help you stick the landing with your next #OOTD Instagram post, it also has immense value to retailers worldwide. The New York Times reports that Google executives can share trend information with fast-fashion retailers to help them determine what products customers want.
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Even if you're not into fashion, the Google report has one tidbit everyone can take joy in: "Normcore" and "'90s jeans" are on the decline.
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