The new Magic Mike XXL trailer is 2 straight minutes of pure, hunky beefcake

Nobody has ever gone broke by giving the people what they want. That's the clear guiding principle behind the new trailer for Magic Mike XXL, which elides over much of the ordinary business of movie trailers — like, say establishing the plot — in favor of two straight minutes of beefy, hunky dudes getting down:

The trailer does spare a brief moment to set up the basic premise of Magic Mike XXL, as the dudes head to Myrtle Beach to compete at an unspecified dancing convention. Beyond that, however, it's all style, as male strippers played by Channing Tatum, Joe Manganiello, Matt Bomer, and more take the stage to show off what they can do.

Magic Mike XXL hits theaters on July 1.

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