Netflix is, unsurprisingly, poised to overtake television within the next year, an analyst said Wednesday. The online streaming company is currently growing its audience at a rate of about 40 percent per year and is expected to soon surpass audience numbers of the four biggest networks on television: ABC, NBC, CBS, and Fox.
Already within just the first quarter of this year, Netflix reported 10 billion hours of streaming. And a ClearVoice Research poll taken by the same analyst just a few months ago should leave the major networks even more worried — 57 percent of respondents said they would rather pay for Netflix than for television.
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