MasterCard is trying to cut down on fraud and appeal to young'uns. This fall, they're going to start experimenting with a new way to approve online payments — via selfie.
When checking out, rather than entering a password, users will be asked to hold their smartphone camera up to their faces and blink once, CNN reports. The blinking is designed to prevent a thief from simply stashing a selfie of you and uploading it to fool the system.
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