Marijuana culture has come a long way since Reefer Madness.
Coloradoans tuning in to Denver's ABC affiliate KMGH next Monday for Jimmy Kimmel Live! will be treated to an ad promoting Neos, a company that sells vape pens loaded with cannabis oil. While the ad itself sounds pretty generic — The Cannabist describes the commercial as a "lifestyle shot" that shows "people camping, on a hike, portraying a cannabis consumer who is active and healthy" — the spot marks the first time the U.S. will air an advertisement for a legal marijuana company, The Cannabist reports.
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