The first-ever TV ad for marijuana will air next week

Marijuana culture has come a long way since Reefer Madness.
Coloradoans tuning in to Denver's ABC affiliate KMGH next Monday for Jimmy Kimmel Live! will be treated to an ad promoting Neos, a company that sells vape pens loaded with cannabis oil. While the ad itself sounds pretty generic — The Cannabist describes the commercial as a "lifestyle shot" that shows "people camping, on a hike, portraying a cannabis consumer who is active and healthy" — the spot marks the first time the U.S. will air an advertisement for a legal marijuana company, The Cannabist reports.
The ad will, of course, be subject to Colorado's strict marijuana advertising laws, meaning ads will have to be aired after 10 p.m. and cannot show people using the product.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
September 28 editorial cartoons
Cartoons Sunday's political cartoons include the Jim Comey indictment and Pam Bondi as a the Wicked Witch of the West
-
The Liberal Democrats: on the march?
Talking Point After winning their highest number of seats in 2024, can the Lib Dems marry ‘stunts’ with a ‘more focused electoral strategy’?
-
Your Party: a Pythonesque shambles
Talking Point Comical disagreements within Jeremy Corbyn and Zarah Sultana's group highlight their precarious position
-
Florida erases rainbow crosswalk at Pulse nightclub
Speed Read The colorful crosswalk was outside the former LGBTQ nightclub where 49 people were killed in a 2016 shooting
-
Trump says Smithsonian too focused on slavery's ills
Speed Read The president would prefer the museum to highlight 'success,' 'brightness' and 'the future'
-
Trump to host Kennedy Honors for Kiss, Stallone
Speed Read Actor Sylvester Stallone and the glam-rock band Kiss were among those named as this year's inductees
-
White House seeks to bend Smithsonian to Trump's view
Speed Read The Smithsonian Institution's 21 museums are under review to ensure their content aligns with the president's interpretation of American history
-
Charlamagne Tha God irks Trump with Epstein talk
Speed Read The radio host said the Jeffrey Epstein scandal could help 'traditional conservatives' take back the Republican Party
-
CBS cancels Colbert's 'Late Show'
Speed Read 'The Late Show with Stephen Colbert' is ending next year
-
A long weekend in Zürich
The Week Recommends The vibrant Swiss city is far more than just a banking hub
-
Shakespeare not an absent spouse, study proposes
speed read A letter fragment suggests that the Shakespeares lived together all along, says scholar Matthew Steggle