Jane Birkin doesn't want her name associated with Hermes' iconic handbag anymore — unless the brand starts treating its crocodiles better

The Birkin bag, a celebrity staple made by high-fashion brand Hermès, may have to find a new name to carry its clout.
Jane Birkin, the British singer and inspiration behind the handbag, told AFP in a statement that after learning of the "cruel" methods used to make the crocodile version of the status symbol, she wants her name back.
"I have asked Hermes to debaptise the Birkin Croco until better practices in line with international norms can be put in place," Birkin said.
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Animal rights group PETA recently alleged that it takes up to three crocodiles to make just one Birkin Croco and that the animals are often conscious as they are "crudely hacked" for their skin. Birkin Crocos can cost upwards of $20,000, and are routinely sold out.
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Sarah Eberspacher is an associate editor at TheWeek.com. She has previously worked as a sports reporter at The Livingston County Daily Press & Argus and The Arizona Republic. She graduated from Northwestern University's Medill School of Journalism.
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