The National Institutes of Health (NIH) has dropped $2.6 million (and counting) funding a five-year program through Oregon Health and Science University (OHSU) to help long-haul truckers lose weight.
"Drivers experience multiple roadblocks to health, including laws permitting long work hours and an isolating job structure that restricts physical activity and dietary choices," the grant explains, so the researchers use "mobile computing technologies to provide training and feedback during a weight loss competition, and delivers motivational interviewing on cell phones." Participants also have the opportunity to win lottery prizes.
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