Michelle Obama and Jimmy Kimmel flirt with the F-word in PSA

Eat your effin Vs
(Image credit: Jimmy Kimmel Live)

Since Americans refuse to exercise, First Lady Michelle Obama has moved on to encouraging better eating, Jimmy Kimmel said on Thursday's Kimmel Live. And he offered to help spread the word. Their PSA has basically one joke — it involves the F-word — and Kimmel plays the fool. "I think you might be a little confused," Obama tells him at one point. "I think you might be a little confused," Kimmel retorted, "but you're the first lady, I guess." Kimmel does have a point: Who forgets to eat their fruit? You can watch below, and remember, eat your damn veggies. Peter Weber

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Peter Weber, The Week US

Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.