VMA ratings down 5 percent from last year

(Image credit: (Photo by Matt Sayles/Invision/AP))

published 31 August 2015

Despite turning out a buzzy show filled with Miley Cyrus' skimpy costume changes and even a feud between Cyrus and Nicki Minaj, MTV's Video Music Awards experienced a 5 percent drop in viewership from last year. The awards show brought in 9.8 million viewers Sunday night — down from 2015's 10.3 million — despite its airing on an additional six networks. The VMAs still churned out a healthy amount of Twitter chatter, however. According to Nielsen, this year's show was the most tweeted non-Superbowl program since it began tracking social media.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE

https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Explore More

Samantha Rollins is TheWeek.com's news editor. She has previously worked for The New York Times and TIME and is a graduate of Northwestern University's Medill School of Journalism.

Subscribe to The Week

Sign up for The Week's Free Newsletters

Sign up for Today's Best Articles in your inbox