VMA ratings down 5 percent from last year
Despite turning out a buzzy show filled with Miley Cyrus' skimpy costume changes and even a feud between Cyrus and Nicki Minaj, MTV's Video Music Awards experienced a 5 percent drop in viewership from last year. The awards show brought in 9.8 million viewers Sunday night — down from 2015's 10.3 million — despite its airing on an additional six networks. The VMAs still churned out a healthy amount of Twitter chatter, however. According to Nielsen, this year's show was the most tweeted non-Superbowl program since it began tracking social media.
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