Watch NFL star Marshawn Lynch hawk Skittles on a TV shopping network

Allison Waggoner and Marshawn Lynch
(Image credit: Screenshot/YouTube)

It's finally September, which means the real NFL action is just over a week away. But if the Sept. 10 season opener still seems out of reach, here's a treat to fill the football-shaped void: Marshawn Lynch appeared on a TV shopping network to hawk — what else? — Skittles.

Yes, the man behind "Beast Mode" took to the small screen Tuesday morning to espouse the myriad merits of his much-beloved candy. When EVINE Live hostess Allison Waggoner asked Lynch about the nature of his relationship with Skittles, the star running back was not shy:

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Kimberly Alters is the news editor at TheWeek.com. She is a graduate of the Medill School of Journalism at Northwestern University.