Finally: McDonald's breakfast lovers can have Egg McMuffins all day long

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published 1 September 2015

If all you've ever wanted was an Egg McMuffin for dinner, you're finally in luck. McDonald's announced Tuesday that, following months of deliberation and testing, it will begin serving breakfast all day long on Oct. 6 in all 14,300 of its U.S. restaurants.

Under the current rules, McDonald's breakfast fans have to sacrifice precious beauty sleep to snag a hash brown before the cutoff at 10:30 a.m., when the chain switches from heating up eggs to heating up Big Macs.

After years of customer complaints, McDonald's USA President Mike Andres said the company had finally decided to give the people what they wanted. "This is the consumers' idea," Andres told The Wall Street Journal. Since the fast-food chain's sales have been in a slump, Andres and McDonald's franchisees are hopeful that all-day breakfast sales could offer the boost they've been looking for, even if preparing two kinds of meals at once does introduce some additional costs and complexities.