Trump's re-election campaign is burning money — but does he have a strategy?
The 2020 election is still more than a year and a half away, but President Trump's re-election campaign has been raking in record-setting sums for months. Trump is also spending a lot of that money already, dropping $23 million in the last quarter of 2018 alone.
Many of those expenditures were focused on Republican candidates on the ballot in 2018, with about $8 million going to online and TV advertising and $1.5 million spent on Trump's beloved campaign rallies. The president's campaign also owes the U.S. Treasury about $1 million for travel expenses, and it's spending hundreds of thousands on legal services and campaign consultants. "Make America Great Again" hats are a significant cost too, running the campaign $289,000 in the final three months of last year.
Most of Trump's campaign funding comes from small contributions, but major donors matter too — and they're reportedly getting nervous there's no strategy behind all this spending.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
A recent meeting with more than 100 big contributors and Trump's campaign manager, Brad Parscale, left the donors unsatisfied Trump has a viable plan for re-election, Politico reported Monday. "There's a lot of anxiety," one such donor, who is also a friend of the president, told Politico. "There isn't a lot of confidence ... among the donor group, the broader Republican group important to the reelection."
"Donors are asking for the plan and they have no plan," said an independent adviser with ties to the campaign. "There's not a strategy." And even if there is a strategy, another donor mused, there is no guarantee Trump can stick to it: "The problem is the president can't and won't stay on message, push an issue in any kind of sustained way, stay out of trouble for more than five minutes."
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Bonnie Kristian was a deputy editor and acting editor-in-chief of TheWeek.com. She is a columnist at Christianity Today and author of Untrustworthy: The Knowledge Crisis Breaking Our Brains, Polluting Our Politics, and Corrupting Christian Community (forthcoming 2022) and A Flexible Faith: Rethinking What It Means to Follow Jesus Today (2018). Her writing has also appeared at Time Magazine, CNN, USA Today, Newsweek, the Los Angeles Times, and The American Conservative, among other outlets.
-
Trump says 25% tariffs on Canada, Mexico start Feb. 1
Speed Read The tariffs imposed on America's neighbors could drive up US prices and invite retaliation
By Peter Weber, The Week US Published
-
Trump blames diversity, Democrats for DC air tragedy
Speed Read The president suggested that efforts to recruit more diverse air traffic controllers contributed to the deadly air crash
By Rafi Schwartz, The Week US Published
-
White House withdraws Trump's spending freeze
Speed Read President Donald Trump's budget office has rescinded a directive that froze trillions of dollars in federal aid and sowed bipartisan chaos
By Peter Weber, The Week US Published
-
OpenAI announces ChatGPT Gov for government use
Speed Read The artificial intelligence research company has launched a new version of its chatbot tailored for the US government
By Rafi Schwartz, The Week US Published
-
Caroline Kennedy urges Senate to reject RFK Jr.
Speed Read Robert F. Kennedy Jr.'s cousin said he should not become President Donald Trump's health secretary, calling his medical views 'dangerous'
By Peter Weber, The Week US Published
-
GOP senator reneged on voting against Hegseth
Speed Read North Carolina senator Thom Tillis provided the deciding vote to confirm Pete Hegseth as defense secretary
By Peter Weber, The Week US Published
-
Trump sparks chaos with spending, aid freezes
Speed Read A sudden freeze on federal grants and loans by President Donald Trump's administration has created widespread confusion
By Rafi Schwartz, The Week US Published
-
Trump feuds with Colombia on deportee flights
Speed Read Colombia has backed off from a trade war with the U.S., reaching an agreement on accepting deported migrants following tariff threats from President Donald Trump
By Peter Weber, The Week US Published