Michael Bloomberg is on track to outspend Obama's entire 2012 campaign — all before Super Tuesday
Michael Bloomberg's billionaire status is impossible to hide.
The former New York City mayor and Democratic presidential candidate may have entered the 2020 race months late, but he's more than making up for it with his excessive ad spending. Bloomberg's campaign is projected to spend upwards of $400 million by March, beating out what former President Barack Obama spent on his entire 2012 reelection bid, The New York Times reports via data from Advertising Analytics.
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All that money isn't just pushing a universal message, either. As the Times notes, Bloomberg's campaign said it "produced 160 versions of its ads on social media alone, reaching 15.5 million people in the first two weeks of December." One ad features a man from Pennsylvania noting how Trump is focusing on the state while other Democrats are apparently ignoring it, while others focus on similar swing states such as Wisconsin.
Bloomberg has yet to see a major poll bump from his spending spree, so we'll just have to wait and see if money really can buy an election.
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