Who benefits most as NFTs become more 'real'?

Blockchain is playing a growing role in Hollywood

Reese Witherspoon.
(Image credit: Illustrated | Getty Images, iStock)

Since they emerged into the public consciousness last year, the joke about NFTs — unique or non-fungible tokens, mostly in the form of digital art — has been that buying one gets you nothing but an easily right-clickable jpg. Spending money on an NFT seems like paying to "adopt" a panda or name a star in the sky: more the feeling of ownership than anything real. But that is changing fast.

Creators have begun to attach benefits to their NFTs, like access to real-world events or exclusive Discords, building a high-tech fan club with NFTs as tiered membership dues. And once that paying audience exists, NFTs are proving to be a shiny new form of creative intellectual property (IP), giving creators the opportunity to license characters and sell movie rights to major media companies for real-world money.

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Rebecca Ackermann

Rebecca Ackermann is a writer, designer, and artist living in San Francisco. Her writing has appeared in The New York TimesNewsweekWigleaf, and elsewhere. As a designer, she has worked on AI for healthcare, VR for education, and consumer transparency tools with Google, NerdWallet, and others. In a previous life, she staffed at NYC independent magazines Heeb and Index.