Hours after Emmanuel Macron and his centrist Renaissance party suffered a "calamitous result" in the European elections, the French president surprised even political insiders by calling a snap parliamentary election, said Sky News.
The two-rounds vote, on 30 June and 7 July, represents a prime opportunity for National Rally president Jordan Bardella, the far-right party's confirmed prime ministerial candidate. Bardella may appear an incongruous insurgent, but the "mild-mannered, impeccably dressed" 28-year-old increasingly appears to be the acceptable face of the far-right to France's youngest voters, said The New York Times.
'Boy from the banlieues' Bardella grew up in a "drab tower block" on the edge of Paris, said France 24, and joined National Rally (then the National Front) at the age of 17. There, then-leader Marine Le Pen "spotted his potential" to help clean up the party's extremist image, said The Times. But although Bardella has been at the forefront of the push to "recast National Rally as a more moderate force", said the Daily Express, he is "not shy" to emphasise the party's talking points on "rampant Islamism and drug-related crime".
Bardella has also "formulated a political identity independent of Le Pen's", said The New Statesman, including his belief in the "Great Replacement" theory which posits that "elites are engineering a replacement of Europe's white population with immigrants from Africa and the Middle East".
'Rockstar' Young voters have historically been averse to the far-right, but Bardella's "ideal son-in-law looks, muscular build and interview catchphrases" appear to have cut through to a generation that other French politicians have been unable to reach, said Le Monde.
The most inroads appear to have been made on social media, where Bardella has cultivated a "rockstar" image, said The Guardian, and "one of the biggest TikTok followings in French politics". With around a third of young people saying they will use TikTok to follow the election campaign, this could be Bardella's best chance of success.
His opponents have tried to fight back, painting him as an intellectual lightweight and "an 'arrogant' pro-Russia isolationist", said Politico. But with the party appearing to go from strength to strength, the criticism so far "isn't working". |