As Cristiano Ronaldo turns 40 today, he may be a tad slower on the pitch but off it, his star shines brighter than ever.
His age – previously over the hill for a professional footballer – has done nothing to "temper his competitive zeal", said The Athletic. And despite playing outside Europe at Al-Nassr in the Saudi Pro League, Ronaldo, the highest-paid footballer in the world, is "quite possibly the most famous person in the world" too.
'Self-made success' Ronaldo's "performance level has dipped dramatically over the past few years" but it is a testament to his "professionalism and relentless pursuit of perfection" that he is still scoring goals in the twilight of a 23-year career, said Goal. There's even talk of him featuring in Portugal's World Cup squad next year. If he does, it'll be his sixth World Cup – something no other footballer has achieved.
It's this ambition that "still makes him tick", said the BBC. As well as the World Cup, he could aim for 1,000 career goals (he needs 77 more), 250 caps for Portugal (he needs 33 more) or even "sharing the pitch" with his 14-year-old son, who currently plays for Al-Nassr's youth teams.
But for all of his epic footballing achievements, it is Ronaldo's global level of fame that is a truly "new development for the sport", said Barney Ronay in The Guardian last year. He is unique in being able to "straddle two intersecting planes: pure sport and pure product".
'Building a business empire' It's Ronaldo the 'product' that he's been busy investing in most recently, "building a business empire" that includes "ventures in a wide range of industries" from media to fashion and hospitality, said the BBC. In the past two years, he has "doubled the number of organisations in which he holds a majority share".
And then there's his power as an influencer. Ronaldo can easily access the hugest of audiences. His YouTube channel was the fastest ever to get one million subscribers and now has 73.5 million. Ronaldo the footballer will clearly go on as long as he can but, when the end comes, Ronaldo the global megastar will surely continue. Such is his fame, said The Athletic, "he cannot retire, not really". |