Every year about 200,000 British men "opt for a hair transplant", said The i Paper, and the global hair loss industry is valued at "more than $23 billion". That financial growth is being boosted by a procedure that was "almost unknown until the early 2000s". The number of beard transplants performed worldwide has "shot up radically", quadrupling over the past 20 years, according to the International Society of Hair Restoration Surgery.
'The Prince William effect' For many years, men in the spotlight tended to be clean-shaven, but in the early 2000s, celebrities such as George Clooney and David Beckham "helped to bring the hirsute look into fashion", said The i Paper. Manish Mittal, a hair transplant surgeon in London, told the paper that he had seen an uptick in requests for beard transplants from clients (mainly men in their 30s) who "want to be taken more seriously" and look "manly".
Last year Prince William (pictured above) debuted a beard "so popular with royal fans that they actually mourned the dashing look when he shaved", said Marie Claire. It "inspired other men" to copy his look. One clinic in Istanbul claimed to have performed 200% more beard transplants, in what was dubbed the "Prince William effect". "They think it looks rugged and masculine," Murat Alsac, co-founder of a hair transplant clinic in Turkey, told the Daily Express.
A 'wild west' industry The "wider outbreak of pogonophilia (love of beards)" in recent years was turbocharged by the pandemic, said The Guardian. Lockdowns created a "compelling combination of spare time and disposable income", compounded by a "harsh mirror of endless video calls". Demand soared for a "whole gallery of aesthetic tweaks", and "prompted a surge in bigger, fuller beards".
But that rising demand has "created a minefield", said the paper. "Slick websites and social media accounts" obscure "dodgy practices". In the UK, there is "no formally recognised training" nor any law preventing a doctor from overseeing multiple procedures done by "less qualified technicians". Clinics in "transplant-tourism hotspots" such as Turkey have boomed, offering procedures at a "fraction" of UK prices. "It's still a wild west, this industry," said Spencer Stevenson, a mentor for balding men, known as Spex. |