A sky full of ads? A Russian company has already taken the first step towards making this wild idea a reality. Space is the next frontier of free real estate for commercial purposes, though many are strongly against putting advertising infrastructure in the sky. But without international regulation, giant floating billboards may just be the next profit-making scheme.
The Russian company Avant Space deployed what it called the "first space media satellite" into Earth's orbit. This is a prototype for a "planned fleet of small, low-cost, laser-equipped satellites designed to emblazon Earth's sky with corporate logos, QR codes and other consumer-culture ephemera", said Scientific American.
While the sky being emblazoned with ads feels like something straight out of a dystopian science fiction movie, some swear that its implementation will "prove that space is not just for scientists, not just for the military – it is entertainment, too," Vlad Sitnikov of StartRocket, a Russia-based firm partnering with Avant Space, told Scientific American. "And people like entertainment."
It is safe to say that there are plenty of people vehemently opposed to using the sky for ads, and scientists have long been calling for an international ban. But without international regulation on space ads, "the lure of it is so great that I can't imagine that no one will try", John Barentine, the principal consultant of Dark Sky Consulting, which focuses on outdoor lighting management, told Space News. While ads in the cosmos is unlikely to happen any time soon, "anything profitable tends to occur sooner or later in this mad, mad world of ours", said TechCrunch. "Don't be surprised if you hear about attempts being made." |