Can you put a price on friendship? Apparently you can – and it isn’t cheap. The rising cost of socialising, known as “friendflation”, is “becoming a serious pressure point” for many adult friendships, according to The Mirror. “Birthdays aren’t just a few drinks at the pub, they’re weekends away, lavish brunches or fancy dinners”, and “even going for a coffee is nearly a fiver”.
Socialising has “radically evolved” to have a “much bigger price tag”, Elizabeth Currid-Halkett, author of “The Sum of Small Things”, told the Financial Times. Today, the average cost of attending a stag or hen do is £779 a person, rising to £1,200 for a trip abroad, according to the insurance company Aviva.
The soaring cost of socialising can be traced back to the 2008 recession when “inconspicuous consumption” became popular, pushing consumers towards more “experience-driven” spending rather than showing off costly material goods. The pandemic intensified that cultural shift as people left lockdown determined to live “full lives” and increase their social activity.
Social media has played its part, too, with every get-together and holiday on full display online. “It just feels like everyone’s doing these things, so there’s that added pressure,” Lindsey Stanberry, editor of the personal finance newsletter The Purse, told the paper.
Money is still a taboo topic, and the “illusion of equality is integral” to maintaining a friendship, University of Kansas communications studies professor Jeffrey Hall told the FT. Many people won’t speak up when forced to spend and will stretch themselves to attend social events for fear of jeopardising their relationships in a culture where people are increasingly pressured to “demonstrate their friendship or allegiance” by spending money. |