“A woman gets to a certain age and all she wants is to be left alone,” said The Guardian’s Viv Groskop. Well, no chance of that – because the “menopause gold rush” is in full flow.
Public awareness of menopause and perimenopause has improved in recent years, but with that has come a “rapid expansion” of companies and individuals who “see menopause as a lucrative market”, said University College London researchers. The results of their survey of 1,596 women, published in Post Reproductive Health, suggest that women may be “vulnerable to financial exploitation” from the “marketing of unregulated menopause products”, and from menopause information on social media “that may not be grounded in evidence”.
“The slow-dawning realisation that women might be slightly underserved after centuries of demonising female ageing has unfortunately coincided with the high-water mark of aggressive capitalism,” said Groskop. So the market is flooded with celebrity-endorsed menopause products and treatments follow fads, rather than being rooted in science and tailored to a woman’s specific needs.
But perhaps, as doctors increasingly start to actively address menopausal concerns that often go unrecognised, we can arrive at a “happy medium in the world of menopause, where it is a phenomenon that is neither constantly being marketed at us nor swept shamefully under the carpet”, added Groskop. As it is, “we have gone from a time when the word was barely spoken aloud to an era when it’s hard to find a podcast that is not discussing testosterone gel”. |