Marissa Mayer: Can Yahoo's new CEO turn the company around?

The struggling internet giant poaches a top executive from rival Google, but doubts linger that anyone can revive Yahoo's fortunes

New Yahoo CEO Marissa Mayer, 37, was Google's 20th employee and first female engineer.
(Image credit: Martin Klimek/ZUMA Press)

This week, Yahoo announced that Google executive Marissa Mayer, 37, would be Yahoo's new CEO, a move that is being hailed as a "surprising coup" for the struggling internet company, which for many years has been fighting a losing battle against Google and Facebook for online ad dollars. Mayer was Google's 20th employee and first female engineer, and oversaw some of its most popular products, including its eponymous search engine, Gmail, Google News, Google Images, and Google Maps. Mayer is a trailblazing advocate for breaking the glass ceiling in corporate America (and also happens to be pregnant), and is widely seen as a high-profile personality who can capture the attention of the media and investors alike. However, she'll face no shortage of obstacles at Yahoo, which has burned through four full-time CEOs in five years. Can Mayer turn things around?

Yes. She's the best choice for the job: It's hard to "think of anyone who'd clearly be a better choice" than Mayer, says Harry McCracken at TIME. "She played a key role in making Google into…Google," which speaks volumes. Yahoo, which outsourced its search engine to Microsoft in 2009, has been in an identity crisis for years, and Mayer must accomplish what her predecessors failed to do: Articulate a vision for what Yahoo will become. Mayer's "obvious smarts and impressive resume" make her an excellent choice to lead the company into the future.

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